Wednesday, March 5, 2008

Remithome vs. Remit2home

What's in a domain name? Well, online it's almost everything (that's why Kevin Ham is what he is right now) and lately, more and more business have become very particular and protective of their online addresses. Which is why it didn't come as a surprise to me when one of Yehey!'s partners, remithome.com, a US-based remittance company, sent me a PR letter which stated in detail how they have won a court case versus Times of Money Ltd., an Indian company that owns and maintains the domains remit2home.com and remit2home1.com.

As the article stated, "The National Arbitration Forum of the United States affirms the trademark and domain name rights of remithome, a U.S. to Philippines online remittance service serving the remittance needs of Filipinos in the United States. The domain names remit2home.com and remit2home1.com are ordered transferred to remithome." For the complete article, check it out at Yehey! Finance.

The funny thing is, Times of Money Ltd. actually came to us before proposing a co-marketing deal, and they're one of Yehey!'s paying ad clients. When we mentioned this to remithome they actually expressed concern back then on the possible confusion the names can create. No wonder they decided to bring it court. Thankfully it's good news for them because the courts affirmed the registration and use in bad faith by Times of Money for the domains remit2home.com and remit2home1.com. And lesson learned for Times of Money, it's always best to build your own unique online identity rather than riding on another's popularity.

13 comments:

Anonymous said...

TimesofMoney Limited obtains stay for domain name transfer of “Remit2Home”

TimesofMoney Limited obtained a stay on the recent ruling for the transfer of its domain names to RemitHome.com. The petition was filed before the Hon’ble district Court in Noida (India) wherein the Court passed an order to register the application of TimesofMoney Limited (under section 34 of the Indian Arbitration and Conciliation Act, 1996) and issued a stay notice.

The dispute relates to domain names ‘www.remit2home.com’ and ‘www.remit2home1.com’, which are the proprietary domain names owned by TimesofMoney Limited. Currently TimesofMoney Ltd offers money transfer service from United States to Philippines, Sri Lanka, Bangladesh, Kenya, Poland, Jamaica, Bulgaria and Morocco under the ambit of ‘www.remit2home.com’.

RemitHome.com, an Oakland based remittance service, had contested that the domain names owned by TimesofMoney Limited are deceptively similar to its domain name and were registered and used in bad faith.

In its response challenging the order, TimesofMoney has contested that the disputed domain names are natural extensions and derivatives of TimesofMoney’s successful brand remit2india.com, and were conceptualized and launched when TimesofMoney planned to expand its operations to enable remittances to and from countries other than India.

In the websites owned and operated by TimesofMoney in the Remittances vertical, the domain name contains ‘Remit2’ as a common feature between two Words as in remit2india, remit2home etc. This makes a brand recognizable and identifiable with the group. The use of ‘Remit2’ is because of a well thought branding and marketing strategy.

TimesofMoney Limited’s portal remit2india.com, covering online money transfer facilities from over 23 countries into India, was launched in February 2001. Remit2India has been adjudged the World’s No.1 Online Money Transfer Service for NRIs.

One of the main grounds invoked was the fact that the US Forum had erred grossly by quoting various case laws in support of its award related to cyber-squatters and applied them to TimesofMoney

About TimesofMoney Limited
TimesofMoney Limited is a subsidiary of the 170-year-old Times Group – India’s largest media conglomerate and publisher of the world’s largest selling daily - The Times of India, and the world’s second largest financial daily – The Economic Times.

TimesofMoney Limited is a pioneer in online remittances and its primary business is to serve people of different ethnic communities across the globe in facilitating money transfers to their home country by offering the convenience of using Internet. Citigroup N.A., the world’s largest banking group, provides the funds transfer processing and network for this service.

Presently, Remit2Home provides online money transfer facilities from US to 8 other countries and in US dollars only and has ambitious plans add more countries. Remit2Home has extensively advertised its services covered by the disputed domain names and invested huge sums in building the brand.

Marc said...

Jonas, congrats ulit sa kasal! Sabi ko kilala ko yung nasa kabilang table eh di lang ako sure hehe :)

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